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Structure and tone How you put your pitch together is crucial. You need to get the structure and the language right if you want to turn your reader’s head and then keep them looking. If you have the other elements in play (facts, understanding and motivation), you don’t want to blow your opportunity for a …

Continue reading "Structure and tone—Persuasive writing #4"

Motivation—yours and theirs The core of any half-decent piece of persuasive writing is the why. If you are looking for an outcome, you have to keep this front and centre. What will make your reader do what you’re asking? It’s both carrot and stick. These things will keep you on track. Where is the power? Even …

Continue reading "Motivation—Persuasive writing #3"